After 23 years in the business, we’ve seen trends come and go, but we’re thrilled about the peaked interest from our customers in the LGBT community in a certain beautiful band. While happy couples from all walks of life have been attracted to the striking simplicity of this gorgeous ring, it’s the LGBT community that has been inexorably drawn to this band.
We certainly understand the attraction. The band, named OVER-THE-EDGE, features a dazzling, hand-crafted 7 mm-wide band, with one row of diamonds set on the top edge of the ring and another on the ring’s profile. The diamonds are Round in F-VS2 quality and weigh a total of 1ct. See here for an image and a 3D view of the ring.
Considering the innumerable challenges for LGBT couples to wed, we love being a positive part of the process. Yes, we wish we could take credit for creating the recent interest in this band through targeted advertising, but the attraction to this particular ring was organically generated. We don’t know why but this ring resonates with the LGBT community.
Come on by and see the spectacular band at Dimend SCASSI. We hope this trend will turn into a sustainable phenomenon.
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