It’s time to factor in a fifth “C” to your diamond buying decision….Convenience.
In addition to considering the big four: Cut, Color, Clarity, and Carat weight, Dimend SCASSI ® wants you to add Convenience to your checklist.
As the only jeweler with Innerview®, a revolutionary webcast system, Dimend SCASSI ® lets you confidently shop for diamonds in the comfort of your own home or office.
There’s no discounting the face-to-face experience at the brick-and-mortar store, but if you can’t make it to downtown Chicago, their top-notch customer service and the full breadth of their diamond expertise is available online. With the assistance of a SCAASI® gemologist on a user-friendly interface, the shopper can interactively look at diamonds and ask any questions.
The InnerView® technology allows you to view diamonds at a higher magnification than if you were looking through a 10X loupe (that’s a small magnification device in layman’s terms). InnerView® allows you to evaluate the intricate properties of a diamond with up to 300 times the magnification of the human eye. This allows you to easily spot any inclusions in the stone. You can even appreciate the fire and brilliance while viewing the diamond through a video camera.
Not only can you pick the perfect diamond online, but you can also design the perfect ring. The knowledgeable gemologists are also adept designers and can assist you with every step of the process.
Convenience… check. Add Competent and Courteous and you have the proper vocabulary for online diamond shopping at Dimend SCASSI.
