Loud and Proud for a Special Ring

by admin on July 22, 2010

After 23 years in the business, dimend SCAASI has seen trends come and go, but it’s interesting to note the peaked interest from the customers in the LGBT community in a certain beautiful band. While happy couples from all walks of life have been attracted to the striking simplicity of this gorgeous ring, it’s the LGBT community that has been inexorably drawn to this band.

It’se easy to understand the attraction. The band, named OVER-THE-EDGE, features a dazzling, hand-crafted 7 mm-wide band, with one row of diamonds set on the top edge of the ring and another on the ring’s profile.  The diamonds are Round in F-VS2 quality and weigh a total of 1ct. See here for an image and a 3D view of the ring.

Considering the innumerable challenges for LGBT couples to wed, dimend SCAASI loves being a positive part of the process. Yes, they wish they could take credit for creating the recent interest in this band through targeted advertising, but the attraction to this particular ring was organically generated.  It’s a tipping point phenomenon why this ring resonates with the LGBT community.

Come on by and see the spectacular band at Dimend SCASSI.

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